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Ignite the Fire: The Secrets to Building a Successful Personal Training Career (Revised, Updated, and Expanded), by Jonathan Goodman
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***"A look at personal training that goes beyond the textbooks." - Muscle & Fitness ***
If you want to start or grow a successful, fulfilling, and profitable personal training career so you can live life with more freedom while helping the most amount of people possible, this book is for you!
Here's the deal:
Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers Worldwide.
Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income.
HAVE YOU EVER wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training?
You're not alone. For years Jon's been asked these questions so he read, watched, researched and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to:
- Build your confidence to tackle the job head on and come out on top (pg 16)
- Find your dream job in the fitness industry (pg 26)
- Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64)
- Build amazing workouts for beginners (pg 124)
- Deal with the 10 most common difficult client types (pg 160)
- Develop multiple income streams while maintaining your reputation (pg 202)
Don't delay, scroll up and buy your copy today!
- Sales Rank: #16434 in Books
- Published on: 2015-02-10
- Released on: 2015-02-10
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .55" w x 6.00" l, .73 pounds
- Binding: Paperback
- 240 pages
Review
"A look at personal training that goes beyond the textbooks"
- Muscle & Fitness magazine (print)
"Goodman shares the secrets of how to land your dream job in fitness, build a client list, and make money in the fitness game."
- Livestrong (Rated one of the 21 Must-Read Health, Fitness, and Nutrition Books)
"This book comprehensively covers everything you need to know to besuccessful in the field. All you need to do is apply the information and you'll be well on your way to a prosperous career"
- Brad Schoenfeld (2011 NSCA Personal Trainer of the Year)
"I wish I had it when I first started training."
- Jason J Durham (Amazon Verified Purchase)
"Jonathan Goodman breaks the information up in a way that's easy to digest and gives examples of how this information can be and has been applied before."
- Jeremy (Amazon Verified Purchase)
"Everything I needed to know was laid out and quickly put me on par or even ahead of colleagues who had already been in the industry for a few years."
- Bryan (Amazon Verified Purchase)
"This is very detailed and fascinating approach to help You understand what this profession is all about."
- Active Kinetics (Amazon Verified Purchase)
"Goodman presents practical advice in a direct way, with real and relatable examples that seem more and more applicable as I see more clients."
- Sarah Hoffman (Amazon Verified Purchase)
"The best and most comprehensive book on personal training I've read in 10 years."
- Kyle Wenger (Amazon Verified Purchase)
"This book should totally be a requirement for all personal trainers to read!"
- Ashley Rose Espinosa (Amazon Verified Purchase)
"Within days of reading it, I could already feel my anxieties melt away. I hadn't yet trained one client, but I already felt prepared for what was to come."
- Shane Hubbard (Amazon Verified Purchase)
"This book has helped me overcome my Achilles Heel (business savviness)."
- Chris (Amazon Verified Purchase)
"This book has truly helped me set myself apart from all the trainers at my gym (hopefully they don't read this :)"
- Mike (Amazon Verified Purchase)
"I didn't find one chapter that wasn't valuable, no fluff. I am just getting in to the personal training space at 45 years old, and this book provided me with a blueprint, take away tips, and great advise."
- Paul Boyajian (Amazon Verified Purchase)
"This isn't your normal "how to become a personal trainer" book. Those are boring. "
- Craig (Amazon Verified Purchase)
"Actionable steps are included in every chapter, so you not only gain knowledge but you also learn how to translate that knowledge to help REAL people in REAL LIFE."
- Christy Johnson (Amazon Verified Purchase)
From the Author
Hey,
I'm Jon or, as most call me, Coach Jon.
I believe that personal training is the best job in the world and I work hard to give everyone a chance to build a successful, fulfilling, and profitable career. Everything I teach and preach is rooted in integrity.
Through my work, I've helped thousands of trainers grow their career and I share everything I know in my books.
Whether you're a new or experienced trainer, I think I can help you. Please enjoy my books and I'd love for you to check out my site, the Personal Trainer Development Center (theptdc.com).
Thanks,
Coach Jon
About the Author
Jonathan Goodman loves exercise, hates bad socks, and considers himself a key lime pie connoisseur. He is the creator of the Personal Trainer Development Center (thePTDC) and Viralnomics, sold tens of thousands of copies of his books, training programs, and courses, and has been featured in Men's Health, Schwarzenegger.com, Muscle & Fitness, and Forbes amongst others. He writes about personal training and enjoy philosophizing and experimenting with new media. Originally from Toronto, Jon spends his winters exploring the World.
Most helpful customer reviews
77 of 78 people found the following review helpful.
The book I wish I had when I started as a personal trainer
By Tom Venuto, author of Burn the Fat, Feed the Muscle
26 years ago, I graduated with a degree in exercise science, got certified by the ACSM and NSCA, and then dove into personal training in both small rural 'mom and pop gyms' and later in large metro area health clubs. But four years of college, the top certifications and even 6 years of bodybuilding (including winning 2 state titles by age 21) did not arm me with everything I needed to know to be successful, and for years, I struggled, literally, just to pay the rent and put food on the table.
To be successful in the personal training business requires more than a formal exercise education or personal experience working out, it takes a deep understanding of psychology and human behavior as well extensive knowledge of business, sales and marketing, and learning it all is not easy when you don't have a mentor. When I started, there was virtually no guidance available in these missing areas of trainer education.
Today there are teachers who have been there, done it, figured it all out and are sharing their knowledge; people like Jonathan Goodman, a man who is known as the trainer of trainers. Jonathan's newly updated "Ignite the Fire", is a superb guidebook to the entire range of skills you must master to lead the field today.
Some of the information in the book may not be new to long-time experienced trainers, yet every trainer at every level is sure to pick up some valuable nuggets - some little tricks or insights they never thought of before that could make even the already established trainer even more successful.
For new trainers, especially those who are struggling to get business or carve out their unique niche where they fit best in the industry, this book will be indispensable and is worthy not just of reading, but of studying. The information could help you land your first client, make more money, get promoted or even score your dream job.
Some of the topics Jonathan covered that I thought were especially valuable included:
* Compliance: How to get your clients to stick with it by using the right motivation, inspiration and communication.
* Techniques to help your clients develop self-efficacy (and the psychology behind it)
* How to develop relationships and build loyalty with clients and with all the people in your business network
* Finding your right fit in the industry by reviewing the pros and cons of different types of training work including big box gyms, studios, in home training, garage gyms, community centers, medical facilities and online training
* New opportunities in online training and how to use the the web (blogs, social media, etc) to increase your visibility and business.
* How to adjust your approach to goal setting for clients based on their training experience and personality (using the old "SMART goals" approach may not work for everyone).
* Understanding intrinsic and extrinsic motivation
* How to set yourself apart from the competition, differentiate yourself, and why this is so important today.
* Why you should start broad and then become a specialist, whether that's low back pain prevention & rehab, getting great glutes, working with older clients, pre and post natal training and so on.
* How to sell personal training, even if you don't like sales and don't consider yourself a sales person (including a practical 5 step selling formula)
* A close look at the 10 types of clients and how to understand them and work with them effectively
* How to develop the social skills of the worlds best trainers, such as approaching clients on the floor, making small talk, getting rapport, helping quiet clients relax and open up and developing great questioning skills
* Also the "side bars" ("Keys to success in the fitness industry") featuring all the guest segments with some of the top trainers in the business were all very helpful because they gave real world, practical tips and advice.
In summing up, though this book covers all bases (as much as one book can do that), I think the strongest part is the attention it gives to understanding psychology and human behavior. When you understand the reality of the typical client's lifestyle and deeper motivations, and work with each individual, knowing where they're coming from, you'll develop a bond with your clients that a trainer who doesn't understand this will never achieve... one that will give you the edge.
And as the title implies, Ignite the Fire explains how to take your passion for fitness and pass it on to your clients, building an emotional connection with exercise for your clients, getting them excited to work out and keep doing it for life.
Although I ultimately ended up with a lot of success in the fitness industry, I wish I had this book when i started out in personal training. I'm sure it could have helped save me from years of frustration.
Disclosure: I received a copy of the book directly from Jonathan. I had not read the previous edition so I can't make a comparison, though I have read his book on social media (also a great read), follow him on Facebook and visit the personal training development center (PTDC) regularly. On that note, I also recommend that trainers follow the PTDC for continuing education and for the list of must-read material Jonathan and his team compile/curate every week, which saves all of us a whole lot of time in staying up to date.
14 of 14 people found the following review helpful.
WOW! This is the right book!
By Jeanine C.
I am currently preparing to begin my career in personal training. This is the first industry related book I picked up to read while trying to identify and organize all the questions and thoughts swirling around in my head as to the specific choices and paths I may take. I could not have picked a better book to read. Not only did I get answers to most all my immediate questions, but this book got me even MORE excited for this next chapter in my life. The "words of wisdom" throughout and quotes from successful individuals in this field were thought provoking. I enjoyed the examples provided in the text as to "what to do if this happens.." and how to recognize and identify different "types" of clients. Jonathan does a wonderful job explaining why he does what he does and the pros and cons of certain choices we are faced with in this field. This book will no doubt be a reference guide for me as I continue on my journey. AMAZING!!
2 of 2 people found the following review helpful.
Essential reading for any trainer. New or experienced. If only to remind yourself of why you need to continue to improve
By William P Davis
My name is Adam Davis. I've owned a personal training company for about 2 and a half years. This was one of the first books I read. And I later reviewed it as my business expanded.
I started training out of my truck with a stability ball and a pair of vinyl dumbbells 3 years ago.
Now I'm partnering with a Physical Therapist to open and manage his Athletic Performance branch.
This book helped put a lot in perspective. It's why I seek out the smartest and most practical people to follow. It's why I constantly seek to self educate and read the newest articles.
If somebody posts something. And I don't understand it. I want to look it up.
It made me realize doing something like teaming with a sports medicine physical therapist was one of the best moves I could make to ensure I had a chance at carving a niché. I have a mentor now who has taught me more than any textbook ever has. And something to make me different than the $35 a session trainers at fabulous fitness across the street.
This isn't to tout my own success story.
Be something else. That people continue to talk about you for. And you'll continue to grow.
This book is easy to read and really is essential no matter what you may think you want to do with training.
I was a powerlifter who used to be a really fat kid. I never thought I'd be doing FMS certifications and working along side a Physical Therapist. You have many ways to go. If you recognize how to make the paths.
Don't be another 3 sets of 10 trainer.
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